MILWAUKEE - High pressure sales tactics have customers angry with a prominent Milwaukee medical company.

It happens to Milwaukeeans regularly: you get an offer for a free heartscan in the mail. But when you show up you're pressured and hassled for more than an hour, only to find out that the free scan you came for is unavailable.

It's what happened at Milwaukee Heart Scan.

Milwaukee Heart Scan claims it helps patients 'Get to the heart of the matter by living well through early detection.' Some customers feel what's happening there is heartless.

Andy Smith went to Milwaukee Heart Scan. "It passed the smell test like a road kill skunk. I mean it was bad," Smith explained.

Our hidden cameras went inside the high pressure sales pitch. "On a good day I sell eight, nine, 10 people. On a bad day probably three," sales manager Angelo Callegari told us.

We also spoke with Milwaukee Heart Scan owner Nancy Burlingame who said, "Everyone I've talked to, I've apologized left and right, over and over."

Smith is a pretty healthy guy. But when he got a flyer for a free heartscan in the mail, he decided to give it a shot. He showed up at Milwaukee Heart Scan. Smith was shocked when there were no questions about his heart history and no blood pressure test. There was just an old fashioned, aggressive sales pitch.

"You think you're going to be interviewed, some health history by and LPN, RN in a white coat or something. No. There was salesman who was about 23-years-old and his job was to sell," Smith told us recently.

Smith became more and more uncomfortable. What began as talk about a free heartscan spiraled into talk of long term contracts, full body scans, and thousands of dollars in bills.

Frustrated, Smith demanded the free scan he came in for. "He goes out and he comes back and suddenly he announces, 'I'm sorry. The heartscan machine just broke down. We can't do any heartscans today."

The TMJ4 I TEAM decided to take our hidden cameras into Milwaukee Heart Scan. We were shocked by the high pressure sales tactics.

Sales manager Angelo Callegari worked the numbers relentlessly. "It's simple. It'd be two grand, 200 down, 75 bucks a month and 199 annual dues."

When we balked at the cost, the fast talking Callegari told us we needed to toughen up. "So let's say you did have heart disease, a little bit. You can't get nervous if you get a little. Don't be crying like a baby if you got a little heart disease."

After more than an hour of pressuring and posing by Callegari, we did eventually get our free scan.

Mike Malloy says he got much more than what he wanted at Milwaukee Heart Scan. "They didn't even want to talk to us about the heartscan and taking care of us and what the heartscan was going to do. They wanted to talk to us only about selling a contract for all kinds of scans."

Feeling the same kind of pressure that we experienced, Malloy folded. He signed up for a contract costing more than $3,000. They ran his credit card immediately. The next day Malloy regretted it and tried to cancel. Milwaukee Heart Scan refused.

"It was very intimidating. They wouldn't budge and they told us we didn't have any rights to dispute anything," Malloy told us.

Only after the Better Business Bureau got involved was Malloy's money refunded. "Repeated high pressure tactics to convince people to buy a contract is something that we as the Better Business Bureau will definitely look into," Better Business Bureau Wisconsin President Randall Hoth told us.

After weeks of searching, we caught up with the owner and founder of Milwaukee Heart Scan, Nancy Burlingame. "We constantly do the right thing and this is what happens," she told us.

Burlingame says she was unaware of the tactics being used by Callegari and that he has been fired. "We've cut all ties. We've spent lots and lots of money for attorneys."

Milwaukee Heart Scan is not even open right now. The company is in the middle of moving to a new location without Callegari, and according to Burlingame, without the high pressure sales tactics that have recently angered some customers.

Milwaukee Heart Scan does have an 'A' rating with the Better Business Bureau. And the complaints we uncovered all occurred during the second half of 2008; when Angelo Callegari was working there. Owners tell us now that he's gone, the high pressure sales tactics we uncovered at Milwaukee Heart Scan will also disappear.