CHICAGO - Looking for love? If you've got the cash, you can hook up through a Web site that offers a different approach to dating. Sugar daddies, sugar babies and "seekingarrangement.com." Rich, successful men are going online to find young attractive women, like Nicolette Blair who says, "This is the time to do it when you're young and you're single." Blair isn't looking for a committed relationship but rather an opportunity as a "Sugar Baby." Blair says, "It's more than just financial. It's a mentor in personal life and business. It's a friend." The 23-year-old Chicagoan joined "seekingarrangement.com;" a dating Web site for Sugar Daddies and the women who want to meet them. Here's how Blair breaks it down. "It's a mutually beneficial relationship, and if I was looking for a traditional relationship I would be seeking someone my own age group." Most of the women on the site are in their 20's. The average age for men is 40's to 50's. There are profiles from across the county, even overseas. There are also Sugar Daddies from Racine, Green Bay and Milwaukee. One guy from Shorewood, Wisconsin claims he pulls in more than a million a year. His net worth? More than 100 million. For Sugar Babies, cash is king. Blair doesn't want gifts in exchange for her time, "gifts are not going to help you. It's not a smart investment." It's a dating process that's working for Blair. A Sugar Daddy we talked to, feels differently. John Fergus calls the people he's met on the site, superficial. Fergus says, "I guess I'm not like looking to support anybody. Some of these people wanted $5,000 cash up front. They wanted an apartment, I'm not the sugar daddy that way......it's a bunch of gold diggers." A relationship expert weighed in on this new dating trend. Judy Bruett questions whether anyone with a healthy self-esteem would pursue this kind of relationship. Bruett says, "My sense is the men are not looking for love. It seemed that a lot of it was very sexual. It sort of seemed like men wanting to buy sex." Blair claims she's met quality men on the site, but is this about sex for money? Blair doesn't consider this prostitution, "I don't because like I said prostitutes, I feel are selling just their bodies, and we're selling a lot more than that and if a man wants just sex he can go find that." The site also features "Sugar Mommies," successful older women looking for younger men. www.seekingarrangement.com is free to join. There are some 100 thousand members on the Web site. More than 5,000 of them are in the Milwaukee - Chicago area.