Watertown man wins Newsradio 620 WTMJ's Classic Free Ride
MILWAUKEE- Aaron Guenterberg of Watertown is the winner of Newsradio 620 WTMJ's annual "Free Ride" contest, which gives away a car to one lucky listener.
This year's car was a fully restored 1969 Chevy Camaro, provided by Heiser Automotive. Guenterberg was the winning finalist, beating out more than 10,000 entrants between May 19 and July 29.
In that time, Newsradio 620 WTMJ held 31 live-broadcast "Registration Events" where listeners could see the car and enter their names in the on-site registration box; an enter-to-win event was also held online for anyone who couldn't make it to a live broadcast.
One semi-finalist was selected per event, and all 32 semi-finalists were invited to the final Free Ride event on Tuesday, July 31 at Heiser Chevrolet in West Allis. There, three finalists were selected, each receiving a small gift to open in front of the crowd. Guenterberg‟s gift announced that he had won the car.
"It‟s so exciting, I listen to WTMJ everyday! It all has to settle in. I know that I need to clean out my garage to make room!" said Guenterberg.
"The 2012 Classic Free Ride promotion was undoubtedly one of the most successful promotions we ran this year," said Heiser Automotive Group Family Owner Mary Ann Scaffidi. "Our partnership with Newsradio 620 WTMJ brought hundreds of contestants to the local stops throughout the area and drew over 1,000 potential customers to our newly-remodeled Chevrolet dealerships in West Allis and West Bend. And we gathered 620 names for our weekly second chance drawing. Coincidence? Not if you believe that anything's possible!"
The fully restored 1969 Camaro, in Bahama Blue with white "hockey stick" stripe, included a 350 engine with POSI back end and SS model upgrade. It proved to be a popular draw; the 10,000 entries the station received was more than double the number from last year.
"We feel that our listeners are truly special and that they deserved a reward for all that they do for their families and our community. This is our way of saying thank you," said station Program Director and Executive Producer Joe Scialfa. "I only hope Aaron lets me drive it once."
"It's bittersweet to see the '69 Camaro pull out of our garage for the last time, but now we're headed back to the lab to cook up the next great WTMJ event!" added Radio Promotion and Marketing Director J. Pat Miller.
Newsradio 620 WTMJ (WTMJ-AM) is owned by Journal Broadcast Group.
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