JSOnline
Savage, 101, guided Miller Brewing Co.
By the Journal Sentinel
CREATED Apr. 30, 2012
It was Savage who advised the president of Philip Morris after its purchase of Miller in 1970 to buy the "Lite" brand from a small Chicago brewery called Meister Brau. Savage believed Americans were becoming more health conscious and would be open to trying a lower-calorie brew.
This site uses Facebook comments to make it easier for you to contribute. If you see a comment you would like to flag for spam or abuse, click the "x" in the upper right of it. By posting, you agree to our Terms of Use.