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Vince Vitrano: Not For Broadcast

3-D? WHAT WAS THAT?

AND OTHER COMMERCIAL REFLECTIONS

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Overall, the 3-D commercial gimmick was this year's Super Bowl ad blitz in a nutshell: tons of hype... not much substance.

While our 3-year-old, Ella, thought it was pretty cool to wear the glasses, the novelty ended there. Did anybody else fail to even notice the promotion for that alien movie was in 3-D? I couldn't even really tell. The Sobe commercial was more 3-D, and still, to what end? Didn't care. Didn't help. Certainly did sell any ice-tea, or whatever that stuff is.

Really, I only got those silly glasses for 3 reasons. 1) Thought the kid would like them. 2) They were here at work anyway, so required virtually no effort on my part. 3) I like the show, Chuck, and will watch it in 3-D, only because I have to.

As for the rest of the batch, I'll offer a few observations.

I don't get what the big deal is with the Budweiser horses. Big deal! They're beautiful animals. If you're into horses, I guess that's nice, but those Bud spots with the Clydesdale's just aren't doing it for me. They're not fresh. They're not funny, and they don't make me want to buy beer brewed in St. Louis.

People getting hit by stuff is funny every time. I thought that Pepsi spot with the guys repeatedly getting injured and proclaiming, "I'm good," was one of my favorites. It was right there with the Doritos ads where dude got hit by a bus, and guy chucked crystal ball at another guy's nether region. I know... not smart, not witty, just slapstick, but funny.

Fewer horses, more injuries. That's what I'm hoping for in next year's batch.

emails: vvitrano@todaystmj4.com

 

 

 

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