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Vince Vitrano: Not For Broadcast

WHEN YOU CALL US

THIS IS THE "SNOW DESK"

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The closings and cancellations are running at the bottom of your screen.

I've said that about 384 times already this morning. Here's how they get there.

Superintendents, business owners, churches and community groups call their closings in to our newsroom. On days when we know it's going to be big time, we call for our "Snow Desk."

That's basically a group of people here in our East Capitol Drive operation who have volunteered to come in early, stay late, or come on down the hall when the phones start ringing off the hook.

Here's what happens.. They take a desk in our phone center, and start answering the calls. People who've pre-registered with our closing program give a special code before we'll put their closing through. That's to help prevent some kid who didn't study for a test for calling off school for an entire district.

Our volunteers write down closing information, and then Sean or one of our other computer gurus enters it into our system which runs the crawl on the "the bottom of your screen."

Special thanks to these folks who have done this more often than they probably expected this season. It's because of them that we're able to keep you up to date on all the latest closings. Thanks everybody. Save me a donut hole.

This last picture here is of Nicole Mitchell. She's the Administrative Assistant for the entire Newsroom, but is the Queen of the Snow Desk. Somehow it became her job to coordinate that operation, and somehow she still manages a smile while doing it.

We're almost there, Nicole. The storm should be over by dinner tonight!

emails: vvitrano@todaystmj4.com

 

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Milwaukee, WI

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