skip to nav skip to content


Vince Vitrano: Not For Broadcast



  • Print

As with all major stories, TODAY'S TMJ4 is using a consistent branding when we run stories concerning the happenings in Madison. By happenings, I mean the stories related to Governor Scott Walker's budget repair bill. Some of you don't like our choice of terms.

We've branded our coverage "Capitol Chaos."
I've heard from some of our viewers, albeit a few, who have suggested the term "chaos" is not appropriate.
Kathleen VIA FACEBOOK: We were there on Saturday. WTMJ4 should consider changing their label "Chaos at the Capitol" to something more accurate like "Rally for Rights". The spin that WTMJ4 puts on this story makes it appear that things are out of control in Madison. The situation of 60,000+ people rallying peacefully needs to be the focus.
Kari VIA FACEBOOK: I agree. My husband and I (both teachers) said "Chaos at the Capitol" makes it sound horrible. I vote for "Rally for Rights!"!!
Matthew VIA TWITTER: hey Vince, why are you guys calling it "Capitol Chaos", when it has been nothing but peaceful? Just wondering!
 As I promised to all of the people who contacted me about this issue, I did take your concerns to our management. The News Director for TODAY’S TMJ4 and Vice President of News for Journal Broadcast group, Bill Berra did receive and read those comments.
His decision is to continue using the “Capitol Chaos” brand for our coverage. He explained the term “chaos” is politically neutral, used in this case to describe the extraordinary scene at the Capitol, and not to intimate that the gatherings have been unruly.
I want all our viewers, listeners, and readers to know we are working very hard to be fair in presenting this historic story to all of you. As many of you know, I’m born and raised here and have truly never seen anything like this. People are highly emotional and deeply entrenched on both sides of this issue. Since I've lived here my whole life, like many of you, I have friends and family members on both sides of this divide.
Please know we encourage your feedback. If you see something you don’t agree with, let us know. If you think we’re doing a good job, that’s always nice to hear too.
You may not always hear what you want to hear… but you will hear back from me.  Stay in touch. It’s the best way for us to bring you the news coverage you need.
Picture included by my man at the Milwaukee Journal Sentinel, super photographer Tom Lynn.

This site uses Facebook comments to make it easier for you to contribute. If you see a comment you would like to flag for spam or abuse, click the "x" in the upper right of it. By posting, you agree to our Terms of Use.

Milwaukee, WI

Broken Clouds
Broken Clouds
WSW at 6 mph

Submit photos to:
Photo Gallery
Photo Gallery
Photo Gallery
Photo Gallery
Photo Gallery
Photo Gallery
Photo Gallery
Photo Gallery